| − | |The ratio of submarkets for this category. E.g. '''[ 1; 3; 4 ]''' will result in the third submarket making up 50% of the consumer population for this product, while the first only makes up 12.5%. | + | |The ratio of submarkets for this category. E.g. '''[ 1; 3; 4 ]''' will result in the third submarket making up '''4 / (1 + 3 + 4) = 50%''' of the consumer population for this product, while the first only makes up '''12.5%'''. |